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Privacy Policy and Direct Marketing Statement

Privacy Policy and Direct Marketing Statement | 9am Health
Healthbank · 9am Health

Privacy Policy and Direct Marketing Statement

Fuli Power Company Limited respects your privacy. This statement explains how we collect, use, retain, protect and otherwise handle your personal data, and how we conduct direct marketing after obtaining the appropriate consent.

Last updated: 26 August 2026Effective date: 26 August 2026

This Policy applies to websites, online stores, membership services, customer service channels, activities and related social-media pages operated by Fuli Power Company Limited ("we", "us" or "our") under the Healthbank and/or 9am Health brands.

01 · SCOPE

Scope and Our Identity

This Policy covers personal data you provide to us, or which is generated through your use of our services, via our websites, online store, telephone, email, social media, activities, surveys, promotions, prize draws, membership programmes or customer-service channels. Personal data collected and controlled independently by another company is governed by that company's own privacy policy.

We are the data user of the relevant personal data. Brand names, e-commerce platforms and service providers do not replace our legal identity. When collecting personal data, we will endeavour to identify the collecting entity, the purposes of collection and whether the data is mandatory or voluntary.

02 · COLLECTION

Personal Data We Collect

We collect personal data only where it is lawful, fair, directly relevant to the relevant business function and not excessive. Data marked "required" is generally needed to complete a transaction or provide a service. Voluntary data, including direct-marketing data, will not affect your ability to use non-marketing shopping services if you choose not to provide it.

Account and contact dataName, email address, mobile number, telephone number, delivery and billing address, membership and login identifiers.
Transaction and service dataOrders, products, payment status, refunds, delivery, customer-service, unsubscribe and complaint records.
Voluntary preferencesProduct interests, offer preferences, survey answers, activity or prize-draw information, and other data you choose to provide.
Technical and usage dataIP address, device and browser information, login records, website usage, cookie identifiers and general location information.

Unless there is a specific legal, verification or performance need, we will not collect Hong Kong identity-card numbers, full payment-card numbers or other unnecessary identifiers for general marketing. Payment information may be processed directly by payment-service providers under their applicable policies; we retain only the minimum information necessary for payment, reconciliation, refunds, disputes and legally required retention.

03 · PURPOSES

Purposes for Using Personal Data

Subject to applicable law, we may use personal data to complete and administer transactions; provide requested services; arrange payment and delivery; handle refunds and enquiries; issue product recalls and safety notices; administer memberships and activities; improve our websites and products; handle complaints and disputes; detect fraud and protect systems; fulfil accounting, tax, legal, regulatory and compliance obligations; and establish, exercise or defend our legal rights.

Where the purpose is direct marketing, we will follow the separate consent and opt-out arrangements in section 4. Transaction confirmations, refunds, product-safety notices, product recalls, account-security messages and other necessary service communications will not stop merely because you decline direct marketing.

04 · DIRECT MARKETING

Direct Marketing Statement

In Hong Kong, sending email, SMS, WhatsApp or similar communications addressed to a named individual, or calling a specific individual, to promote goods or services may constitute direct marketing under the Personal Data (Privacy) Ordinance (Cap. 486). We therefore keep direct-marketing consent separate from shopping and essential services.

4.1 Our Own Direct Marketing

If you give separate and explicit consent, we may use your name, email address and/or mobile number, together with product preferences and transaction-interaction data within the scope of your consent, to market the following categories:

  • Healthbank and 9am Health branded health foods, nutritional supplements, probiotics and other health-related products;
  • membership offers, trials, promotions, product information and related customer services for those products; and
  • new items that are directly related in nature to the above products and services and for which appropriate notice has been provided before your data is used.

Marketing channels may include email, SMS, telephone, WhatsApp or other similar communications. We will use the channels you select and comply with applicable law.

4.2 Direct-Marketing Consent

4.3 Unsubscribe and Withdrawal

You may withdraw your consent or request that direct marketing stop at any time by using the unsubscribe link in an electronic message, replying "UNSUBSCRIBE", emailing cs@fuli-power.com, calling +852 5115 9946, or contacting us in another clear manner. We will stop the relevant marketing within a reasonably practicable period and may retain the minimum identification information on a suppression list to prevent future errors. Such information will not be used for other marketing purposes.

4.4 Direct Marketing by Third Parties

Unless we provide clear separate notice and obtain the required consent, we will not provide your personal data to another company for that company’s own direct marketing. If such an arrangement is introduced, we will explain before collection or use the categories of data, the actual third party or a reasonably identifiable class of third parties, the categories of goods or services to be marketed and other legally required information, and provide a separate choice. Service providers processing orders, delivery, payment, telecommunications, CRM or message distribution on our instructions may not use the data for their own marketing.

05 · SHARING

Disclosure, Service Providers and Overseas Processing

To complete the purposes above, comply with law or protect rights, we may disclose the minimum necessary data to e-commerce and website platforms; payment and fraud-prevention providers; logistics and delivery providers; email, SMS, WhatsApp and CRM providers; IT and cloud providers; accounting and professional advisers; insurance or dispute-resolution providers; law-enforcement or regulatory authorities; and transaction counterparties in a restructuring, merger or sale of relevant business.

Where personal data is processed outside Hong Kong, we will apply contractual, access-control and technical measures proportionate to the risks and provide any notice required by applicable law. Service providers may process data only on our instructions and for agreed purposes and may not use it for their own marketing.

06 · PROTECTION

Security, Accuracy and Retention

We take reasonable and practicable physical, technical and organisational measures to protect personal data, including access controls, passwords and encryption, vendor management, employee confidentiality and training, backups, records and incident response. Online transmission carries inherent risks; we will not ask you to send full payment-card information by unencrypted email.

We take reasonable steps to keep data accurate and retain it only for as long as needed to fulfil the collection purpose, meet legal or contractual obligations, resolve disputes and operate a suppression list. Marketing data is periodically reviewed, deleted or anonymised based on the last valid interaction, consent status and applicable retention rules. Minimum suppression records may be retained for as long as necessary solely to prevent renewed marketing.

07 · YOUR RIGHTS

Access, Correction and Privacy Enquiries

Subject to the Personal Data (Privacy) Ordinance and other applicable law, you may request access to and correction of personal data held by us, or enquire about how we handle your data. Please email cs@fuli-power.com in writing and provide information sufficient to verify your identity and locate the relevant data. Where permitted by law, we may charge a reasonable fee for a data-access request and will handle requests within the applicable statutory period.

To protect all customers, we may request reasonable identity verification. If we refuse a request, we will explain the reason to the extent required by applicable law.

08 · TECHNOLOGY

Cookies, Analytics and Personalisation

Our websites may use necessary cookies for login, shopping-cart, payment and security functions, and may use preference, analytics and advertising technologies to understand traffic, improve the website and measure marketing effectiveness. Non-essential technologies will be subject to appropriate choices or browser controls where required. You may manage cookies through your browser settings, although disabling necessary cookies may affect website functionality.

09 · UPDATES

Updates to This Policy

We may update this Policy because of changes in law, services, suppliers or technology. The latest version and effective date will be displayed on this page. If a material change affects data use or the scope of direct marketing, we will provide additional notice as required and obtain fresh consent where necessary. Merely updating this webpage does not replace the explicit consent required for direct marketing.

10 · CONTACT

Contact Us

Fuli Power Company Limited
Brands: Healthbank/9am Health

Email: cs@fuli-power.com
Customer service: +852 5115 9946
Address: Unit A3, 8/F, Billion Industrial Centre, 4–30 Lee Muk Road, Kwai Chung, Hong Kong
Service hours: Monday to Friday, 10:00 a.m.–6:00 p.m.

To stop direct marketing, please write “UNSUBSCRIBE” in the subject line or clearly identify the marketing channel you wish to stop.

© Fuli Power Company Limited · Healthbank/9am Health